By Dr Patrick Dixon - For his MAIN site ( articles / free books / presentations / videos) see link on left to www.globalchange.com (10 million unique visitors)
Patrick Dixon - watch conference keynote presentations on trends, strategy and growth: "You can select from more than 300 recent conference presentations and keynote speeches by Dr Patrick Dixon for multinational companies. You can also watch over 300 videos. This page is for clients and for those interested in booking lectures. No static slides or videos can do justice to large-scale multimedia 2D or 3D events, which have more in common with the experience of theatre - interactive, dynamic, provocative and entertaining as well as profoundly challenging and often disturbing. Dr Dixon is often described in the world's media as Europe's leading Futurist and has been ranked as one of the 20 most influential business thinkers alive today (Thinkers50 2005 survey).
Style and content of presentations varies hugely with size of audience, nationalities present, audience interests, corporate in-house seminar, client event or business school classroom. Each multimedia package is created in a unique process, in close consultation with event organisers. Before looking at individual sets of powerpoint slides further down this page, you may find it helpful to select from one or two of the following where you will find an integrated, industry-focus with relevant videos, slides and text."
Future of Marketing - Marketing Videos, Conference Keynotes: "Welcome to the future of marketing - watch videos on direct mail, network marketing, email, strategies, ideas, relationship marketing, campaign slogans, market research, selling to consumers, consumer trends. Huge number of marketing resources on this site, which has had 12 million unique users, plus YouTube marketing videos - over 4 million video views of Patrick Dixon's keynotes, marketing presentations and seminars. Read about the ultimate marketing slogan and the fundamental values that will underpin all effective marketing in future.
Google Zeitgeist CEO Summit - Dr Patrick Dixon introduces future of marketing and why traditional advertising is dead in an online world ruled by virtual communities."
A digital world which is independent of any particular technology, device, platform, operating system. Everything everywhere, all the time. Corporations need to catch up with how their own teams are behaving in their private lives - storing all their e-mail, photos, videos, documents on remote servers owned by organisations like Facebook or Google. 25% of large corporations plan partial migration into the cloud in the next 2 years, 11% in 12 months. This is already a $56bn / year, and will be $150bn by 2013, according to Gartner. As part of the same trends we can expect to see rapid growth in software as a service – hosted on other company’s servers."
A digital world which is independent of any particular technology, device, platform, operating system. Everything everywhere, all the time. Corporations need to catch up with how their own teams are behaving in their private lives - storing all their e-mail, photos, videos, documents on remote servers owned by organisations like Facebook or Google. 25% of large corporations plan partial migration into the cloud in the next 2 years, 11% in 12 months. This is already a $56bn / year, and will be $150bn by 2013, according to Gartner. As part of the same trends we can expect to see rapid growth in software as a service – hosted on other company’s servers."
Manufacturing - Future Trends: "Future of manufacturing – articles, videos and presentations on the future of manufacturing by Futurist conference keynote speaker Patrick Dixon, presentations for companies such as Siemens, Gillette, Nokia, Ford, Toshiba, HP, General Electric and Airbus.
Issues for manufacturers: controlling risks and quality in outsourcing and offshoring, supply chain management, prices of raw materials – especially energy. Finding next generation efficiencies – perfection in process management. Future of engineering and robotics, 3D modeling, faster prototyping, speed to market and innovation. Sustainability: protecting the environment in a profitable way.
Challenge in manufacturing: maintaining competitive advantage in manufacturing when most products in an industry sector are converging in design, price and quality – yet most real innovation is divergent, doing things differently to serve customers better.
Strategy: manufacturing leaders need to be agile, with more than one strategy to be successful in risky and uncertain times.
Greatest manufacturing risk: institutional blindness – when manufacturing management are surrounded by too many people who have been in the same industry too long.
Greatest manufacturing opportunity: breath-taking innovation which really captures the imagination and passion of customers."
Future of the Automotive Industry (Auto Trends): "Future of automotive industry – articles, videos and presentations on the future of the auto industry by Futurist conference keynote speaker Patrick Dixon. There are many key trends which will impact automotive manufacturers, wholesalers, retailers, customers and drivers over the next decade. Here are a few which relate specifically to energy use, development of electric cars and more efficient trucks / lorries, plus new public transport / buses.
Revolution on the roads Expect to see many rapid improvements in vehicle fuel efficiency using petrol and diesel, and many new ultra-efficient hybrid vehicles. Even if we only saw 30% energy saving in 30% of vehicle miles driven in developed nations over the next decade, we would save at least 9% in motoring energy use (at today’s rate of miles driven a year). That would be the same as cutting today’s global emissions by more than 1%.
Greening of the world car fleet is happening rapidly. JD Power Consultancy estimates that a third of emission cuts by 2020 will come from improving petrol and diesel engines, and 14% from miles driven in electric vehicles.
If all vehicles in America were hybrids, and half were plug-in hybrids (larger batteries), US imports of oil would fall by 8 million barrels a day or by 80% of daily consumption."
Future of the Food Industry: "Future of the food industry – articles, videos and presentations on the future of the food industry by Futurist conference keynote speaker Patrick Dixon. Clients in the food industry include the Irish Food Board, Tetrapak, Rexam, Unilever, Danone, Sara Lee, Femsa. Food is an emotional business – just think of a mother’s anxieties when there is yet another scare about contamination of baby food. The same applies to drinks. So if we want to understand the future of food and beverages, we need to understand how consumer emotions are changing.
Food is fundamental to nutrition, health, growth and general well-being. Yet food can also be a poison, with 1 in 3 newborn babies born in New York this week likely to develop adult-style diabetes at a young age because of obesity. The food industry will become (even) more tightly regulated, but smart companies will always lead the way – as we have seen in nation after nation on issues such as clear food labeling, reduction of salt content and saturated fats.
The food industry is beset with many ethical issues which will grow in strength – whether safety of genetically modified food, sale of cloned cows, human breast milk from genetically engineered cows, animal welfare, irradiation of food to improve shelf life, sustainable farming and fishing."
Future of Packaging Industry: "The perfect mass-market retail package always protects what is inside, and promotes the brand on the outside – with distinctive shape, unique opening method, and other instantly recognizable brand elements. It is light-weight, compact, low cost, easy to track through the supply chain, and easy to recycle.
The perfect premium-market retail package can become a fashion icon in it’s own right – a collector’s item even after the contents of the package have been removed or used up. Ecological issues can fade away. The premium package is a public statement about the customer’s own personal brand image.
It says: “You made a great decision” and is all about theatre: prepare to enjoy the moment of revelation, a total sensory experience as the package is opened. How it appears, the sound the packaging makes, how the packaging feels (weight, texture, hard or soft), how it sounds when you shake it, the aroma it releases."
Future of New Brands and Branding: "Brands are all about emotion – and emotion connects with memory, self-image, hopes, dreams and aspirations. Strong brands appeal to many different senses: sight, touch, smell, taste, sound – either within the brand itself, or in the way it is marketed.
Brands can be very long-lasting – especially if they trigger positive childhood memories. Just look in your own kitchen storage areas. You are likely to find in there some brands that your mother introduced you to.
All brands create tribes and tribalism is the most powerful force in marketing and brand development today. We identify with a lifestyle, group, community, culture. If you want to understand the future of your brand, connect with customer emotion, and consider how those emotions could change.
Superbrands can be created rapidly – look at the rise of Lady Gaga in the first three years after her launch as a singer, or YouTube which became the world’s largest TV station within 3 years of launch. Neither of them achieved Superbrand status because of mega advertising campaigns. Both were driven to a significant extend by people who connected emotionally, and promoted to their own friends."
Future of Aviation Industry - Radical Change: "Future of Aviation and Airlines: The travel and hospitality industries are amongst the most vulnerable to global or local shocks. That means contingencies, cash reserves, hedging of major risks such as oil prices. But most of all it means agile and bold leadership who think ahead, with more than one strategy depending on how events unfold.
Airline manufacturers and airlines themselves will continue to exploit significant energy savings over the next 20 years from a wide range of new technologies, including better airline engine design, lighter composite fuselage, more direct aircraft routing. Efficiencies will also be gained from fuller planes, faster turnaround, economies of scale (consolidation of smaller airlines). For more on greener aviation, see below."
Rapid Innovation - How to grow your business: "(Article on Future of Innovation by Patrick Dixon, Chairman of Global Change Ltd, and advisor to many multinationals on innovation, change management, trend spotting and related issues. Also below: INNOVATION FORUM structure, lectures and videos on Innovation)
Here is a strange paradox: many CEOs complain about lack of innovation, but their own workers often say their leaders are hostile to new ideas. That’s why I find innovation workshops are often so electrifying, as they unleash all this frustrated creative power.
The first thing to do is change your culture. For example, always reward those whose ideas are used, honour them publicly, give them ongoing profile, show them why their innovation has made such a difference, and before long you are likely to see more innovations."
Change Management - How to Drive Growth: "Most Change Management Is Waste Of Time Every year billions of dollars are wasted on change management programmes - trying to make people change the way they work. Resistance to change is a number one killer of healthy corporations.
Past decades are littered with the debris of failed corporations that had the wrong products, wrong services or were unable to compete because of archaic management structures, out-of-date systems and bad decisions. But making things happen differently inside a big organization is a huge challenge.
Boards may spend days, weeks or months approving a battle plan, and executive teams work hard to flesh out the details, often running up huge consultancy bills on change management in the process.
Change management programmes must flow out of corporate strategy, which in turn should be based on the Vision and Mision of the organisation - but that vision, mission and strategy must be right, sharpened by smart interpretation of current trends and insight into the future. Strategies are often overtaken by events - changes in consumers, customers, competitors, technologies and other industry trends."
Globalchange.com: "How to grow your business. Over 13 million different people have visited these pages, with 4 million video views, and 350 conference keynote presentations on future trends by Patrick Dixon, Chairman of Global Change Ltd. He has been ranked one of the 20 most influential business thinkers alive today (Thinkers50 2005), and is author of 15 Futurist books including Futurewise, Building a Better Businesss and Sustainagility. NEW VIDEOS AND ARTICLES: join 40,000 followers of Patrick Dixon on Twitter - he will follow YOU and answers most posts, see @patrickdixon conversation. Book Patrick Dixon to speak at your event."
Conference Speakers - Secrets of Great Conference Speakers and How Conference Speakers can Make or Break Your Career
Watch video about high impact conferences and events. How to select a great conference speaker. How to make your conference one of the most successful and significant that anyone can remember. Further customised industry keynotes for conferences are below.
Conference Speakers Can Make or Break Your Career
Conference speakers can make or break your corporate event, workshop or seminar. Get the best corporate lecturer around and your reputation as a conference organiser will shine like the sun.
Make a mistake with a keynote presentation in your conference programme and it's the end of your career. Great conference speakers enable you to sleep at night, knowing you will have trully outstanding, world-class keynote which will set up the entire conference for all that follows.
The trouble is that the best global authorities, writers and accademics can be the worst performers and conference speakers when giving lectures in front of a live audience. Been there, heard that. It's hard to wow a sophisticated conference audience of senior executives or board members in a one hour speech - increasingly so in a multichannel, mobile e-world where attention spans are measured in seconds.
Instant full attention
Here is a highly customised presentation for Globe Forum - 700 green tech entrepreneurs, investors and multinationals. Great conference speakers are able to capture instant full attention of participants, with an intense flow of sharply relevant insights, just right for that audience, that conference, that part of the programme, backed by high-impact images or video on a big screen.
A poor conference speaker is obvious in the first sixty seconds. There is no spark, no passion, no fire. No chemistry with the audience. You can feel the wave of disappointment around the room. Energy levels fall rapidly. The lecture delivery is flat, pace is slow and the content difficult to follow or even irrelevant.
Worst of all is a conference speaker who reads a speech, or is constantly referring to detailed written notes on printed powerpoint slides. Such a conference speaker is at high risk of failure. Unable to really focus on eye contact with the audience, so robbed of the most important insight of all - which is the ability to read the inner thoughts and feelings of hundreds of people simultaneously.
Sense the mood - mind reading
All great conference speakers can sense the mood of an audience. They can see when an audience is engaged, amused, puzzled, worried, confused, bored, stimulated, entertained. They play an audience with the same skill as a world-class stage actor or comedian. They know when to linger on a point and when to move on. They can read the unconscious signals from the VIPs in the front row, the leadership team, the event host, the event organiser.
World class conference speakers have total mastery of their material, needing few prompts or reminders, able to move around freely without getting lost in their flow of thought. So they can spend all their intellectual effort in adapting their messages in real time as the presentation unfolds. World class speakers blend very familiar content (to them) with fresh and new material which has been developed for that audience alone.
Avoid lazy conference speakers
Here is an example of a conference keynote which is totally customised for the audience (international journalists at Ricoh media event).
Sadly, some conference speakers are lazy and arrogant: they rely on the contents of their well-sold book, and use identical sets of slides from one event to the next. For them, customisation means only changing the cover slide. They rarely bother to attend dinner the night before or to engage in meaningful conversations with participants before they go on stage.
Lazy conference speakers are anti-social: they spend little time talking with the event organiser, CEO and others before arrival. They fail to listen to the sessions before, or to adapt their material to respond to what has been said previously. They fail to understand the story-line or "red thread" running through the event, and their place within it. They often arrive late and leave as soon as they possibly can after walking off the platform. Such conference speakers insult their audiences and neglect their responsibilities to event organisers.
Of course, all in-demand conference speakers have numbers of days each year when their schedules are so tight, that the only way they can sqeeze in your event is by spending less time at your conference than they would usually like. But the real issue is their attitude: does this conference speaker really get what you are wanting to achieve? Are they really interested serving you, or are you serving them?
Committed to your success
The best conference speakers see their role as servants not prima-donnas. They may be very well-known celebrities on the conference speaker circuit, but they are always willing to do what they can to ensure the whole event is an outstanding success. They are helpful, courteous, friendly, considerate of support teams and technicians, and take good care of the most important people to the client.
Event organisers should demand:
* World class keynote presentation content
* Conference lectures that make people think in radical ways
* Immediate practical take-home messages from every presentation
* Total focus on the interests of the audience in every conference speech
* Lecturer fits keynote material into whole theme of conference
* Interesting, entertaining, dynamic
* Kind of corporate keynote presentation where conference audiences want more
* Outstanding visuals - innovative use of images / video and other elements, adapted to stretch the full capability of all the technology / screens available
Future Trends, Growth Strategy
"Take hold of your future - or the future will take hold of you"
One of the greatest risks to any business is institutional blindness - too much time with people who have a similar world view. See video above for Nokia.
Patrick Dixon is one of the world's leading conference speakers and has advised many of the world's largest corporations on a wide range of strategic issues and trends. A well-recognised authority on growth strategy, trends and change management, he is often described as Europe's leading Futurist. As a corporate lecturer at large global events, Dr Dixon aims to help conference participants touch and feel the future with multimedia presentations on every aspect of what tomorrow's management challenges may be like.
Every great leader spends time considering the future: vision and strategy must be based on deep understanding of what the world is today and what it could become tomorrow. All successful business leaders are experts on consumer and competitor trends and have an intuitive feel for where those trends may change most significantly.
Every conference speaker should bring change to an organisation. It's not enough for a futurist to make informed guesses or detached, philosophical comments on public platforms, or as part of workshops, seminars, think tanks or client events. A successful futurist has to be able to see, feel and taste the future and communicate different scenarios in ways that are relevant, realistic, down to earth and life-changing.
No conference keynote speaker on the future can predict specific events such as the exact moment to buy or sell a stock, but (despite many uncertainties) underlying mega-trends are vital for every corporation. The key for a successful corporate lecturer is not only being able to interpret the outworking of those trends and to be as accurate as possible about timescale, but also to be an interesting, entertaining and mind-stretching speaker.
Designing a great corporate event is an art, and great executive conferences are rare. The secret of success is a great opening visionary lecture that sets the scene, and creates the whole atmosphere, energy and drive for the conference. A great speaker brings an electricity into the conference auditorium almost before they begin to speak, instantly grabbing attention and carrying conference participants along on the crest of a wave to a wonderful climax.
Great presentations are hard work, physically, mentally and emotionally - for the speaker of course - but should also be stimulating, enervating, exciting and engaging for senior executives.
YouTube videos of conference keynote presentations on various issues:
Economics, Finance & Financial Services Banking - many of Patrick's clients are global banks, investment funds Economics issues - Patrick creates a big picture of global trends Insurance - Patrick has worked with many of the world's largest insurers
Marketing Advertising - why traditional approaches are dead in an online world Customers - how customer demands are changing and why Customer focus - why many corporations need a reality check, to succeed in future Marketing - future of marketing and brand development
Travel, Tourism, Energy, Resources and Environment Travel - future of aviation, road, rail, shipping - for business and leisure Biofuels - food for fuel? Next generation biofuels. Commodities - impact of emerging markets Energy industry - future energy from oil, gas, coal, nuclear, renewables Petrochemical industry - how the industry will change and why Climate change - why the future is about emotion, not just the science Sustainability - what does it mean for your business?
Other Topics and Types of Audience Real estate - key trends in commercial and residential real estate industries Retailing - developing the customer experience
Looking for other topics? Search on Patrick Dixon's YouTube Futurist channel.
Dr Patrick Dixon chairing conferences and running panel interviews
Nokia, AT&T, Vodafone, O2, Belgacom, BT, AIC Carriers World, Mobilcom, MTN, Amdocs, Carlton TV, Etisalat Telecom (UAE), Idea Cellular, i-Comverse, Loral (satellites), Telenor, Times of India, Qualcomm, SABC (S Africa), TDC
Banking
HSBC, UBS, Credit Suisse, RBS, Barclays, BNP Paribas, Deutsche Bank, Lloyds TSB, Skandia Bank, ABSA bank, Bank of Ireland, Britania Building Society, Clariden Bank, ABN AMRO, CUES, Fortis, Friends First Bank, Macquarie Bank, Minsheng Bank, Morgan Stanley Investment Bank, North Island Credit Union, PrivatBank (Ukraine), RMB, Saga, SEB, Skandia, Sumitomo Bank, Bank Vontobel,
Insurance and other Financial Services
Allianz, Aviva, Prudential, Munich Re, Swiss Re, Zurich Financial Services, Swiss Stock Exchange, 3i, AA (UK), AIG, Roularta, ICBI - fund managers, Asset Management Advisors, Income (Singapore), Birla financial services group, International Mutual Funds Institute, Kazakstan Investment Forum, Lombard, Morley Fund, Saga, Acromas, Winterthur Insurance, Family Office, Kiln Group
Transport - Airlines, Travel, Shipping, Hotels, Tourism and Automotive Industry
Air France, KLM, Airbus, Swiss Airline, Virgin Atlantic, Dassault Falcon, Association of Corporate Travel Executives, Automobile Recycling Netherlands (ARN), Dubai Ports Authority, EADS, Ford, Hotel Ecoliere de Lausanne, Portuguese Tourist Board, Reg Vardy - auto sales, Saga, Stagecoach, Tourism in Ireland, North West Tourism, World Economic Forum Governors of Aviation Travel and Tourism meeting (Davos)
Logistics, Distribution, Supply Chain Management, Packaging Industry
Fedex, DHL, ISS, Danish Post Office, Deutsche Poste, Swedish Poste, UK Post Office, IBS, Rexam, Tetrapak
Energy, Chemical Industry, Mining, Metals, other Commodities
BP, ExxonMobil, General Electric, BASF, Copesul (Brazil), European Petrochemical Association (EPCA), Hindalco, Houston Energy Forum, Royal Dutch Chemical Association, SHV Gas, Sulzer, Vattenfall, Veitch
Food and Drink
Carlsburg, Unilever, Kraft Jacobs Suchard, Sara Lee, Diageo, Danone, Femsa, Bord Bia - Irish Food Board, European Coffee Federation, Food Business Forum, Nutreco, RPC, Schwan's Frozen Foods, Tetrapak
Health Care, Pharmaceutical Industry, Medical Technology and Cosmetics / Lifestyle
GSK, Roche, Novartis, Wyeth Pharmaceuticals, Gillette, Johnson and Johnson, 3M - dentistry, Avon, Siemens Medical, Phillips Diagnostics, BUPA, Coloplast, Genentech, Henry Schein, ICPM - International Conference of Pharmaceutical Medicine, NHS, Smith and Nephew, St Joseph's Hospital Foundation Ontario, Voluntary Hospitals Association, Institute of Clinical Research
Government and UN
World Bank, UNIDO, UNAIDS, EU, US Federal Government (Pentagon), Abu Dhabi Police Authority, UK Department of Trade and Industry, Irish government, South Korea Ministry of Knowledge and Economy, Jebel Ali Free Zone (UAE), Kazakhstan government, Lithuanian government, Portuguese government, State of Connecticut, Welsh Assembly, UK Parliament, London Connect
Marketing, Advertising and Design
McCann Erikson, Belgium Marketing Federation, Danish Design Centre, Marketing Forum Turkey, Finland Marketing Federation, Malta Marketing Association, Pinnacle Communications, Portugese Marketing Association, Marketing Communication Consultants Association (MCCA), plus many presentations on marketing / brand to clients in other lists
Professional Firms - Law / Legal / Accounting
Accenture, PriceWaterhouseCoopers, Charles Russell, Eversheds, Freshfields, Linklaters, Regulatory Affairs Professional Organisation
Management, Consulting, Training, Service Organisations
Forbes, Fortune, American Management Association, American Society for Training and Development, ISS, CIONet, Concours Group, CSC Consulting, European Federation of Management Development, European Federation of Facilities Management, European School of Management and Technology, European Institute for Research Management, Globe Forum, Global Future Forum, HMS, IBEC (Ireland), ICBI, Indian School of Business, Informa, Institute of Management, Istanbul Chamber of Commerce, ISS, KPMG, Latitude, Leading Edge Strategy Group, Leadership Trust, Linkage, Management Centre Europe, Management Centre Turkey, MPI - Meetings Professionals International, POM+, P Richmond Events, Ruling Companies, Said Business School Oxford, ServiceMaster, Schweizerische Gesellschaft fur Organisation, Stan Am Rheim Leadership Summit, Strategos, University of Salford Management School, Vlerick Leuven Gent Management School Belgium, Wheaton College, ZFU
Real Estate / Construction / Engineering
Balfour Beatty, Corenet Global, Johnson Controls, Knight Frank, Siemens Group, Urban Land Institute (ULI), Anglian Circle Housing Association
Retail, Textiles, Engineering, and some other Manufacturing - note: many manufacturers classified under industries above
Oxxo, Femsa, Aditya Birla, American Apparel Manufacturers Association, C&A group, Rieter, Saks Group Inc
Non-Profit Organisations
American Association of Retired People (AARP), AIDS Care Education and Training (ACET), UK Church Commissioners, Premier Radio, Tear Fund, Transformational Business Network (TBN), Trinity Forum, Sustainability Forum, Young Presidents Organisation (YPO)
